The decline in client loyalty is such a hot topic for salons that we decided to hit the streets and find out what’s going on.

We spoke to real people about why they cheated on their last hairdresser, and the number one reason we discovered was a lack of communication during and after the consultation.

Interestingly, almost everyone would have been willing to give the salon another chance if they reached out with an email, review or special offer.

If you’re looking to grow your business this year, focusing on loyalty is a great place to start.

Find out more

Want to find out how Shortcuts can help you win your clients’ loyalty?
We’d love to help! Fill out a few details and we’ll be in touch asap.

shortcuts software blog five ways to make it easy to love you
Blog / Growing my tribe

Are you easy to love?

One of the most common mistakes you can make as a business owner is unintentionally making it hard for clients to find, book and return to you. You need to start thinking about convenience as an essential ingredient in the customer experience. Here are five key places to start.
May / 05 / 2016
Madeline Maguire
Read More
girl with love hearts for eyes
Blog / Building my business / Growing my tribe

How to make love last

If you aren’t actively romancing your customers, you can be sure that somebody else is! So when you’ve got a business to run, how can you help keep the spark alive with your clients, without running yourself into the ground?
Feb / 14 / 2017
Madeline Maguire
Read More
shortcuts software blog are you a right brain creative or a left brain organiser
Blog / Building my business

Are you a right-brain creative or a left-brain organiser?

Have you ever heard that if you’re a creative and visual person then you use the right side of your brain? Or if you love to plan and like to analyse situations then you tend towards the left side of your brain? The truth is, there’s a good chance that you’re a bit of both.
Aug / 08 / 2017
Caitlin Adamson
Read More