Building my business

Learn to love your numbers

Caitlin Adamson Mar / 01 / 2018

excited woman sitting at laptop
Do you want to grow your business, attract more clients, and make more moolah? Duh – of course you do! But how well do you know how your salon, spa or barber business is performing? Can you recall last week’s KPIs on the fly? If not, do you think you could spot a downward trend and tackle it before it runs away on you? Maybe not.

Learning to crunch data is all about kicking guesswork to the curb so you can work smarter, not harder. The thing with your numbers is they can change in a jiffy, and if you’re not keeping a close eye on them, they can seriously impact your business. So if you feel like you need a little coaxing towards learning to love your business stats, read on.

Focus your energy

The thing is, numbers can be really overwhelming when there are so many to look at – you really need to know and understand what you’re looking for. That’s when the magic happens! To help get you kick-started, the reports and KPIs you need to have your eagle-eye on are:

  • Number of clients
  • New vs existing clients
  • Returning clients
  • Rebooking %
  • Visit frequency
  • Upselling.

Focussing your energy on just a few key statistics each week is much more manageable and sustainable in the long run for a busy business owner. Leave the nitty-gritty reporting to the end of the quarter or year or if something raises a red flag.

Consistency is key

That old chestnut. Let’s face it though, if you’re not consistently checking your KPIs how can you possibly spot trends or alter your approach to how you do business? Make it a habit to spend half an hour on a set day and time each week to sit down with a cuppa or a glass of bubbles (we won’t tell) and go over your numbers.

Once you’ve established a routine, it will be much easier to sit down and go through your stats. The cheeky glass of bubbles might help too!

Share with your team

Take time each week to catch up with your staff, share last week’s highlights and lowlights, and praise team members for a job well done. Likewise, let your staff in on the KPIs you’ve set for the business! It will help give everyone a common goal to focus on. After all, your team needs clear expectations from you, and your numbers can help inform those expectations.

For example, if you want to increase your number of upsold products, set goals and targets for your team to strive for. Maybe the previous week they sold 13 products and you’d like them to sell 18 products a week. Setting a target of just one extra product a day is an achievable target they can work towards.

Heart-throb for results

What’s the kicker that will teach you to love your numbers? Seeing your results soar. That clear inching towards you next goal. That visible success that’s so sweet you can almost taste it! Being able to see your hard work payoff is the biggest reward you could ask for.

If that doesn’t get you hooked on your numbers, nothing will.

Caitlin Adamson
Caitlin Adamson
Caitlin Adamson is a passionate creative and analytical thinker who brings her love for the written word to the marketing world. She brings her fresh outlook to the Shortcuts team and strives to create strategic and engaging collateral to help salons, spas, clinics and barbers to tackle their business endeavours with confidence.

Related articles

shortcuts software blog boosting sales at front desk smiling woman at salon front desk
Blog / Building my business

Boosting retail sales at the front desk

Want to sell more retail? Cultivating a sales-focused front desk team is a great place to start. Your front desk is one of the most important parts of your business, so what are the most effective ways to turn your front desk into a powerful retail sales force?
Jun / 09 / 2016
Madeline Maguire
Read More
shortcuts software blog online mistakes you might not know you're making
Blog / Building my business / Growing my tribe

Are you making these mistakes online?

Sometimes when you’re running a business, there are so many things that need your attention it feels like you’d give a professional juggler a run for their money. Creating a great online presence might not be at the top of your list, but perhaps it should be.
Jul / 09 / 2016
Madeline Maguire
Read More
shortcuts software blog make your dreams a reality woman crossing fingers
Blog / Building my business

Make your dreams a reality in 2016

Dreaming of a bigger, better, more successful business? The key to staying on track isn't just to hope for the best. Follow these simple goal-setting tips and turn your wishes into reality!
Feb / 18 / 2016
Melissa Payne
Read More